Real Estate Letters
INSTANT DOWNLOAD!
Used nationwide by new real estate agents as well as veteran real estate agents,
Professional Real Estate Letters has helped thousands of real estate agents to
prospect for new clients, follow-up with current clients, and correspond with others with
letters. The popular e-book includes the following real estate letters: marketing letters,
prospecting letters, and follow-up letters. Real estate farming is easy when you use
these real estate letters. Footnotes that explain when and how to use each real estate
letter are included with most of the letters. Each real estate letter has been tested for
its effectiveness.
Easy to use - no software to install or learn. Just click on the page number of a letter
in the Table of Contents, and you are immediately whisked to that letter. Then you can
copy and paste the letter into a new document. Or if you're not computer savvy, you
don't even have to copy and paste. Just print a particular letter or the whole book. You
can use what you have printed as a guide anytime you want to write a letter.
Professional Real Estate Letters has helped thousands of real estate agents to
prospect for new clients, follow-up with current clients, and correspond with others with
letters. The popular e-book includes the following real estate letters: marketing letters,
prospecting letters, and follow-up letters. Real estate farming is easy when you use
these real estate letters. Footnotes that explain when and how to use each real estate
letter are included with most of the letters. Each real estate letter has been tested for
its effectiveness.
Easy to use - no software to install or learn. Just click on the page number of a letter
in the Table of Contents, and you are immediately whisked to that letter. Then you can
copy and paste the letter into a new document. Or if you're not computer savvy, you
don't even have to copy and paste. Just print a particular letter or the whole book. You
can use what you have printed as a guide anytime you want to write a letter.
©2011 Tommy Carter · PO Box 50145 · Columbia, SC 29250
Professional Real Estate Letters ©1995 - 2011 by Tommy Carter
Real Estate Prospecting Guide ©1995 - 2011 by Tommy Carter
Real Estate Letters for Real Estate Agents!
This is the one you've heard about: Professional Real Estate Letters is the
best-selling book of real estate letters on the Internet! The popular e-book of real
estate letters is an important element in your prospecting tool kit. Easy to use and easy
on your budget, these letters will help you rise to the next level.
best-selling book of real estate letters on the Internet! The popular e-book of real
estate letters is an important element in your prospecting tool kit. Easy to use and easy
on your budget, these letters will help you rise to the next level.
Professional Real Estate Letters $24.95 Special $12.95
Real Estate Prospecting Guide $11.99 Special $3.99
Number 1 Source for Real Estate Letters on the Internet!
RealEstateLetters.net
Professional Real Estate Letters by Tommy Carter contains 149 letters for real estate agents to use in
prospecting for and following-up with customers and clients. Letters are available instantly in MS Word and
Adobe Acrobat pdf format.
prospecting for and following-up with customers and clients. Letters are available instantly in MS Word and
Adobe Acrobat pdf format.
Real Estate Prospecting Guide by Tommy Carter contains 40 prospecting ideas. This popular e-book is a
must for every real estate agent who wants to be successful. Follow this guide and your income will soar!
Available instantly in MS Word and Adobe Acrobat pdf format.
must for every real estate agent who wants to be successful. Follow this guide and your income will soar!
Available instantly in MS Word and Adobe Acrobat pdf format.
Visa, Master Card, Discover, and American Express are accepted through the PayPal secure system. If you've
never ordered through PayPal, no problem. All it takes is a Visa, Master Card, Discover, or American Express
card. Just click on "If you do not currently have a PayPal account, click here" and then use one of your credit
cards. Then download Professional Real Estate Letters and begin using the letters immediately.
The e-book of 149 real estate letters comes in MS Word and Acrobat PDF format --- you get both formats.
Downloading is easy: just click on the file, then save the file to "My Documents" on your hard drive. Then the
letters will be on your computer and available to you anytime you need them. If you overlook the download link
on the PayPal page, don't worry; as a fail-safe measure, you will be e-mailed another link. We guarantee
your satisfaction!
never ordered through PayPal, no problem. All it takes is a Visa, Master Card, Discover, or American Express
card. Just click on "If you do not currently have a PayPal account, click here" and then use one of your credit
cards. Then download Professional Real Estate Letters and begin using the letters immediately.
The e-book of 149 real estate letters comes in MS Word and Acrobat PDF format --- you get both formats.
Downloading is easy: just click on the file, then save the file to "My Documents" on your hard drive. Then the
letters will be on your computer and available to you anytime you need them. If you overlook the download link
on the PayPal page, don't worry; as a fail-safe measure, you will be e-mailed another link. We guarantee
your satisfaction!
Professional Real Estate Letters, the EASY Real Estate Prospecting System!
Letters are easy to use and available at an affordable price.
Letters are easy to use and available at an affordable price.
149 Letters (Special Ends Soon!)
Special Discount! Expires Soon!
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How much time do you spend composing letters? Wouldn't it be nice if you had a collection of sample
letters already written? And wouldn't it be nice if that collection contained letters that would cover most
situations? Then you could spend more time in front of prospects listing and selling instead of poring over your
keyboard trying to think of an appropriate word, phrase, or sentence to complete that all-important letter.
Whether you are a new or experienced residential real estate sales agent, just considering entering the
industry, or a manager of other sales associates, this book is for you. There are sample letters for most real
estate occasions. You can use the letters as they appear or modify them to a particular circumstance.
If you are a seasoned agent, you already know that the key to success in residential sales is to have a good
listing inventory. You've heard the old saying, "If you list, you last. If you don't, you won't!" New agents are advised
by most managers to heed this advice and to seek listings from the start. Not only are you paid when a listing
sells regardless of who sells it, but you will obtain buyer prospects through the generation of sign and ad calls.
With this in mind, a whole section of letters is geared toward the goal of obtaining listings.
Once you have a good listing inventory, you must develop a plan for managing, promoting, and servicing the
listings. A whole section contains sample letters for accomplishing this task. From the initial "thank you" for the
listing to the request for a price adjustment, it is all covered in this section.
Although the best source for buyer prospects is through calls on your listings, there is a section of letters
designed to target other potential buyer prospects. Apartment dwellers, out-of-towners, and parents of students
are just a few of the possibilities. In addition there are letters for responding to the sign and ad calls produced by
your listings.
After you have been in the business for a while, an increasing number of your prospects will begin to come
from repeat customers and referrals from these same customers; that is, if you have consistently remained in
contact with them. To help you with this task, a whole section with appropriate client and customer follow-up
letters has been included.
Finally, for managers, brokers, owners, and secretaries, there is a section of letters created to help make
routine correspondence effortless. From overt and covert recruiting letters to handling complaints and promoting
the company or branch office, it's all included in these pages.
Although some of the letters in the e-book, Professional Real Estate Letters, are informational, most of them
are sales letters. They are designed to evoke a positive response from the recipient. When used properly in a
direct mail program, the letters along with the enclosures become a very effective form of advertising.
Advertising, in general, is an expensive and inefficient way to prospect. Whether you run a full page ad in your
local newspaper, purchase a 30-second spot on radio or television, or run a full page ad in a local real estate
magazine, you are forced to pay for reaching hundreds or even thousands of people who are not really
prospects. Even at under $50 per thousand, you are throwing away money for this wasted coverage. Since you
are unable to choose a particular segment of the population to which your message will be delivered, you end up
paying for thousands of people you did not need or want to reach, even though the cost per thousand is relatively
low.
Direct mail, on the other hand, has a higher cost per thousand, but has the capability of reaching a highly
selective audience. Even at a higher cost of $200 per thousand and up, you can target your market with such
precision that the cost per sale is still lower in most instances than with other forms of advertising. This ability to
target market and reach a particular niche is direct mail's greatest advantage, and it is especially advantageous
in real estate where one new prospect has the potential to generate thousands of dollars in revenue, thereby
overcoming the expensive nature of the medium.
Besides being expensive, there is another major problem to overcome in the use of direct mail. There is so
much of it in today's marketplace that it is becoming extremely difficult to get the piece opened and read. Your
package has just a few seconds to command enough attention to warrant an examination. If it doesn't pass the
test, it is immediately discarded into the trash can with all of the other so called "junk" mail.
There are some techniques which will increase the chances of getting your letter opened. Pick the ones you
like best:
Hand address envelopes. This makes them look like personal letters instead of promotional pieces from a
business.
Use either no return address or a return address consisting of only the street and city. This promotes curiosity
from the recipient: "I wonder who this is from."
Use window envelopes to make the letter look like an important document.
When using window envelopes, use buff paper as your letterhead to make the letter look like a check or an
official document.
Use 4.5' X 5.75' envelopes which look more like Christmas cards or invitations to parties instead of
promotional pieces.
Use a teaser on the envelope such as "EXCITING OFFER INSIDE!" or "FREE MARKET ANALYSIS!"
Use a postcard instead of a letter. The recipient will see your message even as the piece is thrown away.
Why use a letter in a direct mail package anyway? Why not just enclose a flyer or brochure or picture of the
house or some other promotional material instead of going to the trouble to write a letter?
A letter is generally more effective both by itself and when enclosed with the sales materials than just
enclosing a sales brochure by itself. Everyone knows how to read a letter—where to start, where to end, etc. It's
a personal thing: we're all used to getting letters from our friends, relatives, and acquaintances. Other forms of
direct mail are a red flag announcing, "This is a promotion!" The recipient is immediately put on-guard and
tends to resist the forthcoming sales pitch.
After the envelope is opened, the next obstacle in direct mail is to get the letter read. Regardless of how
clever or interesting a letter is, it is of no value if it is not read. Short letters with short paragraphs and short
sentences are more effective in this age of short attention spans. Although many mass mailers still use multi-
page letters with formatting tricks to hold the reader's attention, it is this author's opinion that the shorter, the
better.
It is useful to know the order in which most letters are read. Probably the first thing to be read by most
recipients is the signature—curiosity makes most people want to know, "Who is this from?" Since the postscript
(or P.S.) is located near the signature, it is more than likely the second element to be read, so it needs to be
enticing enough to make the reader want to read more of the letter. The reader's eyes then go to the beginning
of the letter, and if the first sentence is tempting enough, the rest of the letter will be read partially or in its entirety.
You will notice that most letters in this book begin with a one-sentence paragraph. That tactic is in keeping
with the idea that readers are more likely to continue reading if they don't encounter an overburdening first
paragraph. In addition, awkward and long Victorian-style sentences are missing in favor of shorter and efficient
to-the-point sentences. Fifty-cent words are used abundantly instead of the longer five-dollar variety. The
purpose is to sell or inform, not to impress.
It is hoped that you will discover what others have discovered—direct mail is an efficient way to increase your
sales and listings. A bundle of well-written "silent sales agents" can generate business by reaching hundreds of
prospects faster and more economically than you can do in person. While they don't take the place of personal
contact, these "silent agents" continue working to augment your total prospecting program even while you sleep
or eat.
Good luck.
letters already written? And wouldn't it be nice if that collection contained letters that would cover most
situations? Then you could spend more time in front of prospects listing and selling instead of poring over your
keyboard trying to think of an appropriate word, phrase, or sentence to complete that all-important letter.
Whether you are a new or experienced residential real estate sales agent, just considering entering the
industry, or a manager of other sales associates, this book is for you. There are sample letters for most real
estate occasions. You can use the letters as they appear or modify them to a particular circumstance.
If you are a seasoned agent, you already know that the key to success in residential sales is to have a good
listing inventory. You've heard the old saying, "If you list, you last. If you don't, you won't!" New agents are advised
by most managers to heed this advice and to seek listings from the start. Not only are you paid when a listing
sells regardless of who sells it, but you will obtain buyer prospects through the generation of sign and ad calls.
With this in mind, a whole section of letters is geared toward the goal of obtaining listings.
Once you have a good listing inventory, you must develop a plan for managing, promoting, and servicing the
listings. A whole section contains sample letters for accomplishing this task. From the initial "thank you" for the
listing to the request for a price adjustment, it is all covered in this section.
Although the best source for buyer prospects is through calls on your listings, there is a section of letters
designed to target other potential buyer prospects. Apartment dwellers, out-of-towners, and parents of students
are just a few of the possibilities. In addition there are letters for responding to the sign and ad calls produced by
your listings.
After you have been in the business for a while, an increasing number of your prospects will begin to come
from repeat customers and referrals from these same customers; that is, if you have consistently remained in
contact with them. To help you with this task, a whole section with appropriate client and customer follow-up
letters has been included.
Finally, for managers, brokers, owners, and secretaries, there is a section of letters created to help make
routine correspondence effortless. From overt and covert recruiting letters to handling complaints and promoting
the company or branch office, it's all included in these pages.
Although some of the letters in the e-book, Professional Real Estate Letters, are informational, most of them
are sales letters. They are designed to evoke a positive response from the recipient. When used properly in a
direct mail program, the letters along with the enclosures become a very effective form of advertising.
Advertising, in general, is an expensive and inefficient way to prospect. Whether you run a full page ad in your
local newspaper, purchase a 30-second spot on radio or television, or run a full page ad in a local real estate
magazine, you are forced to pay for reaching hundreds or even thousands of people who are not really
prospects. Even at under $50 per thousand, you are throwing away money for this wasted coverage. Since you
are unable to choose a particular segment of the population to which your message will be delivered, you end up
paying for thousands of people you did not need or want to reach, even though the cost per thousand is relatively
low.
Direct mail, on the other hand, has a higher cost per thousand, but has the capability of reaching a highly
selective audience. Even at a higher cost of $200 per thousand and up, you can target your market with such
precision that the cost per sale is still lower in most instances than with other forms of advertising. This ability to
target market and reach a particular niche is direct mail's greatest advantage, and it is especially advantageous
in real estate where one new prospect has the potential to generate thousands of dollars in revenue, thereby
overcoming the expensive nature of the medium.
Besides being expensive, there is another major problem to overcome in the use of direct mail. There is so
much of it in today's marketplace that it is becoming extremely difficult to get the piece opened and read. Your
package has just a few seconds to command enough attention to warrant an examination. If it doesn't pass the
test, it is immediately discarded into the trash can with all of the other so called "junk" mail.
There are some techniques which will increase the chances of getting your letter opened. Pick the ones you
like best:
Hand address envelopes. This makes them look like personal letters instead of promotional pieces from a
business.
Use either no return address or a return address consisting of only the street and city. This promotes curiosity
from the recipient: "I wonder who this is from."
Use window envelopes to make the letter look like an important document.
When using window envelopes, use buff paper as your letterhead to make the letter look like a check or an
official document.
Use 4.5' X 5.75' envelopes which look more like Christmas cards or invitations to parties instead of
promotional pieces.
Use a teaser on the envelope such as "EXCITING OFFER INSIDE!" or "FREE MARKET ANALYSIS!"
Use a postcard instead of a letter. The recipient will see your message even as the piece is thrown away.
Why use a letter in a direct mail package anyway? Why not just enclose a flyer or brochure or picture of the
house or some other promotional material instead of going to the trouble to write a letter?
A letter is generally more effective both by itself and when enclosed with the sales materials than just
enclosing a sales brochure by itself. Everyone knows how to read a letter—where to start, where to end, etc. It's
a personal thing: we're all used to getting letters from our friends, relatives, and acquaintances. Other forms of
direct mail are a red flag announcing, "This is a promotion!" The recipient is immediately put on-guard and
tends to resist the forthcoming sales pitch.
After the envelope is opened, the next obstacle in direct mail is to get the letter read. Regardless of how
clever or interesting a letter is, it is of no value if it is not read. Short letters with short paragraphs and short
sentences are more effective in this age of short attention spans. Although many mass mailers still use multi-
page letters with formatting tricks to hold the reader's attention, it is this author's opinion that the shorter, the
better.
It is useful to know the order in which most letters are read. Probably the first thing to be read by most
recipients is the signature—curiosity makes most people want to know, "Who is this from?" Since the postscript
(or P.S.) is located near the signature, it is more than likely the second element to be read, so it needs to be
enticing enough to make the reader want to read more of the letter. The reader's eyes then go to the beginning
of the letter, and if the first sentence is tempting enough, the rest of the letter will be read partially or in its entirety.
You will notice that most letters in this book begin with a one-sentence paragraph. That tactic is in keeping
with the idea that readers are more likely to continue reading if they don't encounter an overburdening first
paragraph. In addition, awkward and long Victorian-style sentences are missing in favor of shorter and efficient
to-the-point sentences. Fifty-cent words are used abundantly instead of the longer five-dollar variety. The
purpose is to sell or inform, not to impress.
It is hoped that you will discover what others have discovered—direct mail is an efficient way to increase your
sales and listings. A bundle of well-written "silent sales agents" can generate business by reaching hundreds of
prospects faster and more economically than you can do in person. While they don't take the place of personal
contact, these "silent agents" continue working to augment your total prospecting program even while you sleep
or eat.
Good luck.